A look back at however Cyber Monday History began, however, it’s become thus in style and the way shoppers square measure at the outlet.
There is a reason shoppers started doing more online shopping after Black Friday History, but it had nothing to do with sales.
Cyber Monday is now more than a decade old and was created as an online counterpoint to Black Friday.
In addition to giving online retailers a piece of the Thanksgiving weekend ends, it gives holiday deal-Offers a more Profitable shopping option.
Whether Cyber Monday still stands on its own or has completely the same as with Black Friday and the rest of Thanksgiving weekend is up for debate.
Read on for interesting facts about the day’s history and statistics on Cyber Monday shopping habits.
Here is some more important Factor & Stats in Cyber Monday history:
2006: CNN noted that a limited supply of popular toys and gaming consoles was making online Cyber Monday shopping more attractive to holiday shoppers. (Spending up to $608 million)
2007: The Great Recession hit just after Cyber Monday — and hit consumers hard the following year. Even so, Cyber Monday sales continued an upward trend, hitting $846 million in 2008 (up from $730 million in 2007), according to ComScore numbers.
According to the NRF, Black Friday and Cyber Monday Sale became even more important during the recession — shoppers had less to spend on non-necessities, so deals became critical. (Spending up to $733 million)
2008: The brutal holiday competition between Walmart and Amazon can perhaps be traced to Cyber Monday 2008 when Amazon’s traffic increased a whopping 21% year over year to beat Walmart’s 6% increase (according to data from site-metrics firm Hitwise).
Amazon became the No. 1 store site that year for Cyber Monday sale history putting Walmart in the second position. (Spending up to $846 million)
2009: “Cyber Monday” started to become “Cyber Week.” Walmart announced that it would be offering five days of Cyber Monday deals. (Spending up to $ 887 million)
2010: Following Amazon lead the previous year, other major retailers announced they’d be breaking out of the Monday-only box and offering cyber sales well into the following week. Target announced a full week of sales. (Spending up to $1.028 billion)
2010: This was the first year Cyber Monday Sale spending hit $1.2 billion, according to the Comscore. (Spending up to $1.25 billion)
2011: CNBC declared that Black Friday Sale and Cyber Monday Sale had joint into one long Online & Offline shopping weekend.
Notably, Amazon has begun unleashing Cyber deals online and in stores starting on Thanksgiving and limiting their doorbuster-only offerings Deals & Offers. (Spending up to $1.46 billion)
2012: IBM Digital Analytics Benchmark noted that smartphones were becoming increasingly popular Cyber Monday shopping tools.
Roughly 17% of Online shoppers Offers scoped out Cyber Monday deals on their phones (up from 11% the year before) and 12% made Cyber Monday Online purchases by smartphones (up from 7% the year before). (Spending up to $1.74 billion)
2013: This was the year fashion websites started capitalizing on Cyber Monday in a big way with sitewide discounts.
This year set the standard for the 30%-to-50% off sitewide Cyber Monday discounts you find on clothing giants like ASOS, Ann Taylor, Old Navy and more. (Spending up to $2.6 billion)
2015: Target announced it would offer 15% off sitewide on Target.com for Cyber Monday. (Spending up to $3.1 billion)
2016: The bulk of large retailers were no longer limiting themselves to a single day for “Cyber” deals. Amazon had begun calling its promo “Cyber Monday Deals Week” and releasing constantly changing daily deals. Kohl’s extended its Cyber sale into Early December. (Spending up to $3.7 billion)
2017: Black Friday Deals and Cyber Monday Deals were, in many ways, Understood. The lowest prices on hot items (smart-home devices, gaming consoles, and VR) were available online and stayed the same Thanksgiving through Cyber Monday. The holiday’s growth also shows no sign of slowing with more than $4 billion in sales in 2017. (Spending up to $4.7 billion)
2018: In Cyber Monday History hit $6 billion in digital spending in 2018, according to Comscore.
That’s a 28% uptick year over year. This year, the pattern of Black Friday and Cyber Monday blurred even more, with some retailers’ “Black Friday” and “Cyber” sales overlapping each other during Thanksgiving weekend. Many of the price points remained the same, too, throughout the weekend.
The main difference? Some gaming deals were hotter (and sold out during Black Friday sales.
While Cyber Monday saw some good deals (and matched Black Friday pricing on the PS4, Xbox One S and Xbox One X), the hottest Nintendo Switch Mario Kart 8 bundle was here and gone with Black Friday. (Spending up to $6 billion)
According to the Survey. with Offers, these are the most popular items for Cyber Week deal-seekers (based on the percentage of shoppers looking for Cyber Week deals):
- Clothing – 41%
- Home goods/small appliances – 38%
- Tablets/laptops/PCs/TVs – 32%
- Smart home gadgets & tech 30%
- Toys – 25%
- Travel or experiences – 12%
- Other – 3%